CREATIVE DIRECTOR ⋅ COPYWRITER

ABOUT

Well, hello there!


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My name is Waleed, and I’m an award-winning creative director with 10+ years of experience in the ad game. My journey started in Toronto where I went to ad school for copywriting. As a hungry young creative, I got my big break halfway across the world in Dubai. Without thinking twice, I hopped on a plane not knowing what to expect, but ready to work my ass off and keep an open mind. In my first year I won a number of international awards, including my first One Show Pencil which I still sleep with every night...I'm kidding...or am I?

Since then I've worked with many iconic brands like Coca-Cola, Nike, General Motors, Heinz, and McDonald's to name a few. I’ve also picked up some more shiny pieces of metal along the way. More importantly, I help other people who make stuff be successful by shaping an environment that celebrates their creativity, and creating opportunities for them to learn and grow.

Storytelling is my passion and I love what I do. If I can have some fun along the way, then even better! I guess it goes back to my school days as the class clown. I've just always loved to entertain people.

Shoot me an email anytime if you want to discuss ideas, opportunities, or even just to have a chat: wzbachnak@gmail.com