Books vs. Movies - Film
Client: Qatar Foundation
Agency: Ogilvy & Mather
Children around the world are reading less and less every day. And while book sales have been steadily dropping, global box office revenues hit a record $36.4 billion in 2014. It has become a global issue that reading is losing against its biggest rival.
To change this behavior, we got people to read where they least expected it by taking the actual words from books and using them as subtitles—something we naturally can’t help but read. We created films contrasting famous movie scenes with what actually happened in the original story, and surprised people with the details they missed by not reading the book.
🏆 Awards:
DUBAI LYNX
1 Bronze: Film
AD STARS
1 Finalist: Film
1 Finalist: Interactive
Books vs. Movies - Print
Client: Qatar Foundation
Agency: Ogilvy & Mather
In order to change people's behavior and encourage them to read more, we showed how a book gets watered down when it’s adapted to the big screen, and how much of the story you actually miss by watching the movie instead of reading the book
We wrote original stories in three iconic novel styles and extracted parts into a screenplay version that we placed next to each one. Through this technique we visually showed the difference between the two, while also giving readers the opportunity to discover two completely different stories that emerge from the same text.
🏆 Awards:
AD STARS
1 Bronze: Print
📝 Featured:
LÜRZER'S ARCHIVE
Issue 4/2015
