The Lyriq Signature Tour

Client: Cadillac

Agency: Momentum Worldwide

With the launch of the LYRIQ EV in Canada, Cadillac needed to drive awareness, interest, and get people to feel iconic behind the wheel. The only problem? The LYRIQ wasn’t available to the public yet.

So how do you get a whole country to test drive a vehicle that’s still on the assembly line? Simple...you just totally reimagine the dealership and test drive experience.