Burgers We’d Never Make
Client: McDonald’s
Agency: Leo Burnett
From edible gold burgers to ones with avocado buns, the premium burger category is becoming more and more ridiculous by the day. But with the Signature Collection, you can enjoy a delicious premium burger without all the other nonsense.
In order to further build on the platform of “It’s premium. Not ridiculous.” we created a series of cross-platform social films revealing a range of ridiculous burgers you’d never see at McDonald’s.
Social polls even got people to pitch their own ridiculous burger concepts, which we also brought to life on our IG Stories.
