Equality Spell Check

Client: Lenovo

Agency: Wunderman Thompson

Leading up to International Women’s Day, Lenovo wanted to open up the conversation about the inequalities women face in the workplace.

To highlight the challenges women face, we created a plug-in for MS Word, modifying the most used program in the world in order to modify people’s behavior.

🏆 Awards:

CLIO AWARDS 1 Bronze: PR
1 Shortlist: Creative Use of Data

CAPLES AWARDS
1 Gold: Digital B to B
1 Silver: Creative Use of Data

DUBAI LYNX
1 Silver: PR 1 Bronze: Brand Experience & Activation
1 Shortlist: PR
1 Shortlist: Glass for Change

CRESTA AWARDS
1 Gold: Brand Purpose
1 Gold: Media Magic Award
1 Gold: We Wish We’d Thought of That
1 Silver: Creative Technology
1 Silver: Digital Design
1 Bronze: Digital

AD STARS
1 Silver: Gender Equality
1 Silver: Diverse Insights
1 Finalist: Media
1 Finalist: Direct
1 Finalist: Data Insights

EFFIE AWARDS
1 Bronze: Business-to-Business
1 Shortlist: Media Innovation
1 Shortlist: Positive Change - Social Good

ONE SHOW
1 Shortlist: PR

LOERIES
1 Shortlist: Digital
1 Shortlist: Digital Crafts
1 Shortlist: Media Innovation

WPP EXTRAORDINARY AWARDS
1 Shortlist: Experience

📝 Featured:

SPACECADET
Best Digital Ads of 2020