Equality Spell Check

Client: Lenovo

Leading up to International Women’s Day, Lenovo wanted to open up the conversation about the inequalities women face in the workplace.

To highlight the challenges women face, we created a plug-in for MS Word, modifying the most used program in the world in order to modify people’s behavior.

🏆 Awards:

CLIO AWARDS 1 Bronze: PR
1 Shortlist: Creative Use of Data

CAPLES AWARDS
1 Gold: Digital B to B
1 Silver: Creative Use of Data

DUBAI LYNX
1 Silver: PR 1 Bronze: Brand Experience & Activation
1 Shortlist: PR
1 Shortlist: Glass for Change

CRESTA AWARDS
1 Gold: Brand Purpose
1 Gold: Media Magic Award
1 Gold: We Wish We’d Thought of That
1 Silver: Creative Technology
1 Silver: Digital Design
1 Bronze: Digital

AD STARS
1 Silver: Gender Equality
1 Silver: Diverse Insights
1 Finalist: Media
1 Finalist: Direct
1 Finalist: Data Insights

EFFIE AWARDS
1 Bronze: Business-to-Business
1 Shortlist: Media Innovation
1 Shortlist: Positive Change - Social Good

ONE SHOW
1 Shortlist: PR

LOERIES
1 Shortlist: Digital
1 Shortlist: Digital Crafts
1 Shortlist: Media Innovation

WPP EXTRAORDINARY AWARDS
1 Shortlist: Experience

📝 Featured:

SPACECADET
Best Digital Ads of 2020