The Big Mac Craving

Client: McDonald's

Agency: Leo Burnett

The Big Mac is the #1 selling burger at McDonald's. Its special sauce and unique flavor make it simply irresistible to its millions of fans around the globe.

But in the Middle East, sales were low, and many people had never even tried a Big Mac. We knew all we had to do was get consumers to take a single bite, then the Big Mac Craving would keep them coming back for more.

🏆 Awards:

EFFIE AWARDS
1 Gold: Retail - Food