The Human Crossing

Client: Volkswagen

Crossing the street in the UAE is a nightmare as drivers simply ignore pedestrians, even at zebra crossings. This behavior has made crossing the street quite dangerous, with 20% of all road accidents in the UAE involving pedestrians.

Volkswagen wanted to make the roads safer for everyone by creating a human connection between drivers and pedestrians, reminding drivers that pedestrians are people too, each with their own name and story.

🏆 Awards:

DUBAI LYNX
1 Bronze: Media
1 Bronze: Outdoor
2 Bronze: PR

MEPRA AWARDS
1 Silver: Media
1 Bronze: Outdoor

PRCA AWARDS
Best Digital Campaign

GOLD STANDARD AWARDS ASIA
Corporate Citizenship Award

📝 Featured:

GITEX TECH TRADE SHOW
Smart Dubai Pavillion