Hear the Human Story

Client: Al Jazeera

Agency: Ogilvy & Mather

Al Jazeera is a news network that prides itself on going beyond the usual headlines to find the real story, so we created a global campaign to share their philosophy with the world.

We started by creating a six-minute documentary about Champa Pal, a member of the all-women Gulabi Gang in India.

We then traveled to Rwanda, Spain, Jordan, and the Philippines to capture more incredible stories from individuals. We documented the stories in film and photography and shared them on TV and online. This was supported by press, outdoor, and an on-ground activation.

🏆 Awards:

ONE SHOW
1 Bronze: Branded Entertainment
2 Merits: Branded Entertainment

DUBAI LYNX
2 Silver: Film Craft
3 Bronze: Film Craft
2 Shortlists: Integrated
1 Shortlist: Film
1 Shortlist Interactive
1 Shortlist: Promo & Activation

NEW YORK FESTIVALS
1 Finalist: Film
1 Finalist: Film Craft

RED DOT AWARDS
1 Best of the Best: Film
Red Dot International Yearbook 2015/2016

PROMAXBDA AWARDS
1 Gold: Print
1 Silver: Campaign
3 Finalists: Print

AD STARS
2 Finalists: Film

🎥 Film Festivals:

Berlin Film Festival
Palm Springs Film Festival
Rhode Island International Film Festival